We make a budgeting app
for people who'd rather be doing
almost anything else.
It started in front of an aquarium.
Three of us — a designer, a banker who'd had enough, and a software engineer with too many opinions — were standing in front of a tank at the Oregon Coast Aquarium when one fish caught our attention. It wasn't doing anything. It was just there. Slow. Untroubled. Profoundly uninterested in productivity.
"That fish has its life figured out," someone said. We laughed. Then we went to lunch and started designing the app we wished existed.
A budget that's a boundary, not a spreadsheet. An app that does its best work when you're not looking at it. A pricing page that says free, actually free.
Four things, in order.
Anxiety is a UX bug.
If using our app makes you feel worse about money, we have failed at the job.
Your data isn't for sale.
Not now, not later, not "anonymized & aggregated." We will publish a final post the day this changes. It won't.
Free shouldn't feel like a trap.
No paywalls behind features you'd reasonably expect. The free plan is the whole product.
Boring is a feature.
No streaks. No notifications celebrating your saving. Money should be calm. So should we.
What we'll never do.
- ✓ Never sell, rent, or share your financial data with advertisers or data brokers.
- ✓ Never store your bank password — Plaid handles authentication; we only see a connection token.
- ✓ Never show you ads inside the app.
- ✓ Always let you export and delete your data at any time, no questions asked.
Boring stack.
By design.
Vanilla JavaScript SPA on a .NET 10 + PostgreSQL backend, hosted on a Linux server with nginx and systemd. No Electron, no native apps.
Plaid handles bank sync; Google OAuth handles social sign-in. Passwords are bcrypt-hashed; sessions are signed JWTs in HttpOnly cookies. Boring, predictable, durable — that's the point.
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